After going viral in early 2021 on TikTok alongside her hit career guide, Alexa Shoen’s brand grew as she continued to win hearts and laughs across the web. Nearly 250,000 followers later: she’s become a trusted “internet big sister” who documents the grey area of big life decisions out loud – in a refreshing, thoughtful way that makes you see the world from a new angle every single day.
Alexa’s videos and writing have been featured in Forbes, The Economist, Wall Street Journal, KTLA, Harper’s Bazaar, Stylist, and more.
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